Twenty-year-old Haley Mae Campbell is well on her way to becoming one of Music Row’s shining new stars. In addition to making her CMA Fest debut in 2018, the music video for her single “Oughta Be” premiered on CMT.com in mid-September, and held its own as one of the most-viewed videos on the platform for over a month. She’s received local and regional radio airplay, along with being named the 2016 Independent Tone Awards’ “Country Artist of the Year” as well as “Female Singer/Songwriter of the Year” by the i93.7 Locals Only show. Her latest single, “Asking for a Friend,” is an upbeat, energetic song about a classic loophole phrase.
Written by Campbell alongside Jerry Jacobs, “Asking for a Friend” is the first single to follow Campbell’s previous EP, Lovers Lottery, released in April of last year. The acute premise of the song is conveyed through clever details in its playful lyrics, which bring listeners along for the ride in this youthful, carefree anthem.
New York-born and South Carolina-raised, Campbell’s music is a hybrid of city-slicker sass and small-town sensibilities, mixing rock-style vocals with a country-style twang. Since the release of her first album in 2015, Campbell has opened for country stars including Luke Combs, Brothers Osborne, Dan + Shay, David Nail, Lauren Alaina, Carly Pearce, Thompson Square and Tyler Farr as well as folk stars The Avett Brothers and performed alongside headliner Sheryl Crow at Charleston’s 9th Annual First Flush Festival.
“Lose My Number,” is a spirited, radio-ready tell-off to a “loser ex-boyfriend” while “Oughta Be” is a violin-laden barnstormer of hope and longing. Both appear on Campbell’s six-song sophomore EP, Lovers Lottery, which has collected over 800,000 streams since its April 2018 release.
“Moving to Nashville in 2017, I wanted to make a great first impression on the music community here. I truly feel that Lovers Lottery was just that, and I’m excited about what’s on the horizon for 2019,” says Campbell.
And what an impression she’s made – Campbell turned heads at the 2018 Country Radio Seminar when iHeartRadio personality and tastemaker Bobby Bones called the pint-sized artist out during a panel and asked her to sing on the spot for an industry-only room of hundreds. Belting the “Star-Spangled Banner,” Campbell held her own, and Music Row was lit abuzz.
At once playful and determined, Campbell is ready to knock down doors as she continues her ascent to stardom; however, she insists she’ll never lose sight of why she chose to make music in the first place. Says Campbell:
“My music is a reflection of my life experience and it comes from the heart. With every song, the goal in mind is to take the listener on a journey, paint them a picture and involve them in the story. I think that is truly what makes music special – when it can transport you to a different state of mind.”